Client: ELAN d.o.o.
Idea: White circus by the sea or Outsmarting the winter
Location: Bernardin, Portorož; 1 m a.s.l.
Number of invited guests: 200
Number of visitors: 1500
Event purpose and goal:
Promotion of a new product
Sales network support
Promotion of skiing and sports
Socialising programme: Enabling visitors to ski, famous professional skiers, ski teachers, animators, etc.
Results/impact: Viral PR in all media and social networks, positioning of sales network in Slovenia
Activities: Launch of the new, innovative skis, press conference, event design, photo in video materials
Promo Agency: Principal idea, preparations, organisation, coordination and execution of the entire event, from the idea to evaluation