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Elan – White Circus

Project details

Category

Client: ELAN d.o.o.
Idea: White circus by the sea or Outsmarting the winter
Location: Bernardin, Portorož; 1 m a.s.l.
Number of invited guests: 200
Number of visitors: 1500

Event purpose and goal:
Promotion of a new product
Sales network support
Promotion of skiing and sports

Socialising programme: enabling visitors to ski, famous professional skiers, ski teachers, animators, etc.

Results/impact: viral PR in all media and social networks, positioning of sales network in Slovenia.

Activities
Launch of the new, innovative skis
Press conference
Event design
Photo in video materials

Promo Agency
Principal idea, preparations, organisation, coordination and execution of the entire event, from the idea to evaluation.

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