Client: ELAN d.o.o.
Idea: White circus by the sea or Outsmarting the winter
Location: Bernardin, Portorož; 1 m a.s.l.
Number of invited guests: 200
Number of visitors: 1500
Event purpose and goal:
Promotion of a new product
Sales network support
Promotion of skiing and sports
Socialising programme: enabling visitors to ski, famous professional skiers, ski teachers, animators, etc.
Results/impact: viral PR in all media and social networks, positioning of sales network in Slovenia.
Launch of the new, innovative skis
Photo in video materials
Principal idea, preparations, organisation, coordination and execution of the entire event, from the idea to evaluation.