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"INCENTIVE TOUR" AS A MARKETING INSTRUMENT
BUSINESS PARTNERS
Incentive tours as one of the company’s activities enable:
- Positive and respectful relationship between major business partners,
- More successful exchange/sale,
- Increase in own and joint productivity,
- Profitability of business operations and revenue generation,
- Introduction of novelties, rise in quality, co-ordination of marketing activities in joint markets.
Incentive tours motivate business partners, as they express the company’s wish to:
- Reward their outstanding co-operation,
- Stimulate better results,
- Acquire new clients,
- Enlarge the cooperators’ network,
- To repay the efforts, to render thanks for the trust.
TRADESMEN and CONSUMERS
The incentive tours intended for tradesmen (the most successful unit/vendor/salesman) and end users combine a whole range of marketing communications, which have a synergetic effect in the market. Announcement of a prize voyage is an attraction in itself and the general public reacts extremely well to the system of informative advertising (indirect for clients or direct for tradesmen).
By this extraordinary and attractive adventure, the selected:
- Target group is rewarded for its loyalty to our trade mark or brand,
- The existing consumers or tradesmen are supported and higher sale is stimulated,
- New consumers are acquired, attention of the public is attracted and overall reputation is improved.
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